Astrology & Business Relocation — Business Astrocartography

18 May 2023by Frederick0

Astrology & Business Relocation — Business Astrocartography

Every business decision involves a combination of data analysis, intuition, and sometimes, a little bit of luck. But what if we could add another dimension to our decision-making toolset that might, at the very least, offer fresh insights?

In recent years, a growing number of businesses are incorporating unconventional methodologies, including astrology, into their strategic planning. This article delves into the fascinating sphere of Astrocartography, the study of the impact of geographical location on businesses, based on astrological principles.


What is Astrocartography?

Astrocartography, also known as relocation astrology, is a branch of astrology that emphasizes how geographic location can influence an individual’s or entity’s life. It’s built on the notion that different locations worldwide resonate with different parts of a person’s birth chart — a map of where all the planets were in their journey around the Sun at the exact moment of that person’s birth. For businesses, this involves using the time, date, and place of the company’s founding or incorporation as the ‘birth’ moment.

By superimposing this birth chart onto a world map, Astrocartography generates lines that indicate where each planet was on the horizon or at the zenith (the highest point in the sky) at the moment of ‘birth.’ Each line carries the energy of that particular planet, influencing various areas of life and business, depending on the planet’s astrological significance.

An example of a company's astrocartography chart
An example of a company’s astrocartography chart (sample generated from

Based on the above company’s chart, if it is a makeup or fashion company, it will likely thrive well in areas such as Hong Kong, Guangzhou, Shenzhen, Beijing, and even Perth, for instance, because these areas have a green Venus Midheaven (MC) line across it. In addition, the Mercury MC line is also right next to Venus MC line, indicating that this business can also be a training academy for fashion, aesthetics or beauty-related subjects. On the contrary, the following map of Asia for this company indicates that it may be preoccupied with its own infrastructure, systems, as well as routine-based issues if it is based in Singapore, Ho Chi Minh City, Changsha, and Wuhan for instance. This is because there is a brown Saturn Ascendant (AS) line across it, suggesting the possibility of facing credibility issues and some trials regarding client relations. 

An example of a company's astrocartography chart in Asia with all Major Aspects Involved
An example of a company’s astrocartography chart in Asia with all Major Aspects Involved

Relocating Your Business: An Astrological Perspective

When contemplating business relocation, there are conventional considerations like market demographics, logistical feasibility, competition, and legal requirements. But if you wish to incorporate astrological insight into this decision-making process, Astrocartography can potentially offer a unique perspective.

Before we delve into the specifics, it’s important to remember that Astrocartography doesn’t guarantee success or failure, but rather, provides another lens through which to view potential outcomes and possibilities.

Here’s how to go about it:


Defining Business Goals

The first step in using Astrocartography for business relocation involves defining what you want to achieve with the move. Are you looking to increase profitability, improve team creativity, or expand your customer base? Each planet governs different aspects of business. For instance, Venus is linked to cooperation and aesthetics, making it beneficial for creative ventures or customer relations.

Meanwhile, Jupiter, known as the planet of luck and expansion, can be conducive for business growth and prosperity. Defining your business goals will guide you in understanding which planetary lines you should aim for.


Interpreting Planetary Lines

Each planetary line in an Astrocartography chart brings a specific type of energy. Geographical locations matter a great deal because they may interact with a business’ astrological “natal chart” — the snapshot of the cosmos at the moment the business was established.

Each planet from the Sun to Pluto has a different significance. Here’s a general interpretation of what each planetary line might mean in the context of a business looking to relocate:

  • Sun Line: A Sun line suggests a location where the business can truly shine. It could be a place where the business is most visible and gains recognition. Leaders might feel empowered, and the overall business identity might be better expressed and understood.
  • Moon Line: Locations along a Moon line might be where a business can connect with public sentiment or tap into the emotional or subconscious needs of the market. Real estate, hospitality, or care-focused businesses might do well here.
  • Mercury Line: Along a Mercury line, communication, commerce, and networking may be emphasized. It could be ideal for businesses involved in technology, education, media, logistics, or that rely heavily on negotiation and effective communication.
  • Venus Line: Venus line locations might favor businesses related to beauty, arts, fashion, luxury goods, or anything that offers sensory pleasure and comfort. Relationships with local clients and partners could be harmonious and prosperous.
  • Mars Line: A Mars line could be energizing and competitive. It might suit businesses that thrive on challenge, innovation, or high energy, like tech startups, sports, or fitness companies. However, there could also be potential for conflict or burnout.
  • Jupiter Line: A Jupiter line can suggest growth, expansion, and opportunities. It’s generally considered auspicious and might be especially beneficial for businesses involved in finance, law, travel, international relations, or education.
  • Saturn Line: Along a Saturn line, there might be challenges, restrictions, or delays, but also opportunities for long-term growth through perseverance and hard work. It might be good for businesses involved in construction, agriculture, or other industries that require patience and diligent planning.
  • Uranus Line: Uranus line locations could bring sudden changes, innovation, and independence. Tech companies, or businesses involved in science, research, or social reform might thrive here, although the environment could also be unpredictable.
  • Neptune Line: Along a Neptune line, creativity, imagination, and intuition might be heightened, but there could also be confusion or deception. It might suit creative or spiritual businesses but may require extra vigilance in practical matters.
  • Pluto Line: A Pluto line can suggest locations where transformation, power struggles, and rebirth occur. It might be challenging, but also potentially rewarding for businesses willing to transform, reinvent, or deeply invest in these areas.

There are of course other indicators such as the Ascendant (AC/AS), Descendant (DC), Midheaven (MC), Imum Coeli (IC), North and South Node, Black Moon Lilith, Chiron, and a couple more, which we astrologers look at to illustrate for you a bigger picture of where your business is heading should it relocate to a new location anywhere in the world.


Consider Other Astrological Factors

While Astrocartography provides a planetary roadmap, it’s essential to consider other astrological factors in your analysis. These might include:

  • Transits: These are the movements of the planets as they interact with your business’ natal chart. Significant transits can signal times of opportunity, growth, or challenge.
  • Progressions: This technique symbolizes the business’ evolution over time. By comparing the progressed chart with the natal chart, astrologers can glean insights into how a business might develop in a new location. 
  • Solar Returns: This is a chart drawn for the moment when the Sun returns to its natal position each year, offering insight into the upcoming business year.

These techniques can offer a more nuanced perspective on potential challenges and opportunities that a business might face in a new location.


Synthesizing Information

Finally, it’s crucial to synthesize all the astrological information with practical considerations, such as economic climate, demographic trends, and industry-specific factors. It’s not advisable to make a business decision based solely on Astrocartography. Instead, consider it as an additional tool that can help reveal potential patterns, opportunities, or challenges that might not be apparent through traditional business analysis.


Hypothetical Case Study: Astrocartography in Action

While the specific use of astrocartography for businesses is a niche area of study and application that isn’t typically shared publicly due to the confidential nature of business strategy and decision-making, I shall provide a hypothetical example to illustrate how it might work.

Please remember this is a hypothetical case study created to demonstrate the potential application of astrocartography in a business context on a very fundamental level.


Company Background

Orion Tech is a well-established technology firm headquartered in Seattle, Washington. As the company grew, it recognized the need to establish a second office to cater to its expanding client base and tap into new markets.


The Dilemma

Orion Tech was unsure about the best location for its second office. It considered various factors, such as cost, availability of skilled workforce, business climate, and proximity to clients. Despite an extensive analysis, the decision was not straightforward.


Astrocartography Implementation

The CEO of Orion Tech, a firm believer in astrology, decided to incorporate astrocartography into the decision-making process. They hired a renowned astrologer specializing in astrocartography and business astrology.


Astrocartography Process

The astrologer constructed the company’s “birth chart” based on the date, time, and location of its establishment. Using this chart, the astrologer analyzed the planetary lines (paths on the earth that planets were on or near the horizon or midheaven at the time of the company’s “birth”) to determine the most auspicious locations for expansion.


The Outcome

The astrocartography analysis suggested that areas around Austin, Texas, were under a favorable Jupiter line. Jupiter often represents growth, opportunity, and success in astrology. Based on this astrological insight—coupled with Austin’s reputation as a growing tech hub, favorable business climate, and availability of skilled workforce—Orion Tech decided to establish its second office in Austin.


The Aftermath

A year after the new office was established, Orion Tech reported increased productivity, successful recruitment drives, and a significant rise in market presence in the region. While other factors certainly contributed, the CEO firmly believed that the astrocartography analysis played an integral role in this successful expansion.



As we navigate the increasingly complex world of business, having an arsenal of diverse tools at our disposal can only be beneficial. Astrocartography and relocation astrology offer a unique, if unconventional, method for businesses to explore their potential in different geographical locations. By understanding the energy and possibilities different locations may present, companies can make more informed and aligned decisions about where to plant their roots.

Whether you choose to incorporate these astrological insights or not, they offer a fresh perspective that challenges conventional wisdom and encourages businesses to think outside the box. As with any tool, the key to effective use lies in understanding its potential and limitations and applying it judiciously in conjunction with practical business acumen.

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